GetYourGuide Reaches Profitability After €500M in Losses Over 16 Years

Tours and activities marketplace GetYourGuide has achieved profitability after accumulating approximately half a billion euros in losses across sixteen years of operation, according to an analysis of the company's audited financial statements filed in Germany and corporate records in Switzerland.

The Berlin-based platform, one of three dominant players in the experiences sector alongside Viator and Klook, posted a €49 million loss at the EBITDA level in its most recent reporting period before turning positive. The path to profitability centered on building a base of repeat customers, which emerged as the critical economic factor after years of experimentation and capital investment.

Advertisement

GetYourGuide's financial trajectory offers rare transparency in a sector that has largely avoided the detailed public scrutiny faced by airlines, hotels, and traditional online travel agencies. While Viator publicly reports its numbers as part of Tripadvisor's disclosures, GetYourGuide and Klook have historically kept their financial performance private. The experiences category has attracted renewed attention from major platforms, with Airbnb reportedly redirecting resources into tours and activities after several unsuccessful earlier attempts.

The milestone comes as the tours and activities segment continues to post the travel industry's fastest growth rates. The three leading platforms collectively process billions of dollars in bookings annually, connecting travelers with guided tours, attraction tickets, and local experiences across global destinations. Industry observers have questioned whether the business model could sustain profitability given the sector's fragmented supply base and high customer acquisition costs.

GetYourGuide's sixteen-year journey to positive earnings underscores both the category's potential and the substantial investment required to build a sustainable marketplace. The company's experience suggests that repeat purchase behavior, rather than continuous new customer acquisition, represents the fundamental economics that make the experiences business viable at scale.